Paid Social

Meta’s advertising platform has been powered by machine learning for years, but the introduction of Andromeda  represents one of the most significant shifts since the post-iOS14 rebuilding era. Andromeda is Meta’s next-generation AI architecture designed to improve prediction, creative understanding, and automation across Meta Ads. For performance marketers, this will directly affect how campaigns are built, optimized, and scaled. So what does this really mean for Meta advert

As paid social advertising on Meta platforms like Facebook and Instagram continues to evolve, understanding the latest Meta ads benchmarks for 2025 is essential for optimizing your campaigns. These performance metrics, including CTR (click-through rate), CPC (cost per click), CVR (conversion rate), and CPL (cost per lead), provide valuable insights into campaign effectiveness across various objectives and sectors. Drawing from up-to-date industry data as of late 2025, this se