Paid Search

Google Ads can be one of the most powerful growth channels for a business—but it’s also one of the easiest places to waste money if campaigns aren’t set up and managed correctly. Every year, businesses pour millions into Google Ads only to see little or no return. In many cases, the problem isn’t Google Ads itself—it’s how  the campaigns are structured, optimized, and monitored. Let’s break down where wasted spend really comes from and what you can do to stop it. The Hidden C